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Cloud Washing

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The term cloud cashing refers to the deceitful practice of rebranding products and services with the term ‘cloud’ to make them seem more relevant in today’s cloud-centric computing environment. Some vendors, for example, may host an existing product (hardware or software) in a virtualized environment and call it a cloud solution. But such an implementation has none of the characteristics of a true cloud solution, such as elasticity, multi-tenancy, or automated, continuous updates.

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