Backend-as-a-Service [BaaS]

Backend as a service (BaaS), or mobile backend as a service (mBaaS) is a model of cloud computing in which the vendor provides web and mobile application developers with tools and services to create a cloud backend for their applications. BaaS vendors typically use custom SDKs and APIs to give developers the ability to connect their applications to backend cloud storage and features such as user management, push notifications, and social network integration.